{"id":27913,"date":"2025-10-06T23:00:00","date_gmt":"2025-10-07T02:00:00","guid":{"rendered":"https:\/\/cardapioweb.com\/blog\/?p=27913"},"modified":"2025-10-09T18:00:34","modified_gmt":"2025-10-09T21:00:34","slug":"cw-connect-1o-encontro-de-food-marketing","status":"publish","type":"post","link":"https:\/\/cardapioweb.com\/blog\/cw-connect-1o-encontro-de-food-marketing\/","title":{"rendered":"CW Connect: O 1\u00ba\u00a0Encontro de Food Marketing em Fortaleza"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabela de conte\u00fado\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #9b9c9c;color:#9b9c9c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #9b9c9c;color:#9b9c9c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/cardapioweb.com\/blog\/cw-connect-1o-encontro-de-food-marketing\/#Conteudo_que_fez_a_diferenca_no_CW_Connect\" >Conte\u00fado que fez a diferen\u00e7a no CW Connect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/cardapioweb.com\/blog\/cw-connect-1o-encontro-de-food-marketing\/#Conexoes_que_geram_oportunidades\" >Conex\u00f5es que geram oportunidades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/cardapioweb.com\/blog\/cw-connect-1o-encontro-de-food-marketing\/#Por_que_o_CW_Club_esta_redefinindo_o_mercado\" >Por que o CW Club est\u00e1 redefinindo o mercado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/cardapioweb.com\/blog\/cw-connect-1o-encontro-de-food-marketing\/#O_inicio_de_uma_nova_fase\" >O in\u00edcio de uma nova fase<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>\n<p class=\"wp-block-paragraph\">No dia <strong>6 de setembro<\/strong>, Fortaleza foi palco de um momento que j\u00e1 marca a hist\u00f3ria do <strong>food marketing no Brasil<\/strong>: o <strong>CW Connect<\/strong>, o primeiro encontro presencial de parceiros do <strong>CW Club<\/strong>. Mais de <strong>40 profissionais<\/strong> se reuniram para um dia inteiro de <strong>conte\u00fado de alto n\u00edvel<\/strong> sobre <strong>food marketing, gest\u00e3o de ag\u00eancias e as principais tend\u00eancias do mercado de delivery<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das palestras inspiradoras, o grande destaque ficou para as <strong>conex\u00f5es criadas<\/strong>: trocas ricas de experi\u00eancias e <strong>dicas<\/strong> que mostraram, na pr\u00e1tica, como a <strong>uni\u00e3o de especialistas e parceiros potencializa resultados<\/strong> e acelera o crescimento no universo do delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conteudo_que_fez_a_diferenca_no_CW_Connect\"><\/span><strong>Conte\u00fado que fez a diferen\u00e7a no CW Connect<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"1024\" data-id=\"27927\" src=\"https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-22-640x1024.jpg\" alt=\"\" class=\"wp-image-27927\" srcset=\"https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-22-640x1024.jpg 640w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-22-187x300.jpg 187w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-22-768x1229.jpg 768w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-22-960x1536.jpg 960w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-22-1280x2048.jpg 1280w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-22-710x1136.jpg 710w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-22-scaled.jpg 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\"><strong>Convidado e palestrante no CW Connect<\/strong><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O CW Connect foi pensado para entregar <strong>aprendizado de alto n\u00edvel<\/strong>, reunindo alguns dos profissionais mais respeitados do pa\u00eds. Cada palestra trouxe uma vis\u00e3o \u00fanica para quem atua com <a href=\"https:\/\/cardapioweb.com\/parceiros-agencia-food-marketing\/\" data-type=\"link\" data-id=\"https:\/\/cardapioweb.com\/parceiros-agencia-food-marketing\/\">food marketing,<\/a> tr\u00e1fego pago e gest\u00e3o de ag\u00eancias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fernando Mello<\/strong>, criador do Acelera\u00e7\u00e3o Delivery, abriu o evento destacando que <strong>\u201cROI \u00e9 mais importante que ROAS\u201d<\/strong>, mostrando como focar em retorno real \u00e9 essencial para estrat\u00e9gias de marketing que geram lucro de verdade.<\/li>\n\n\n\n<li><strong>Glauton Santos<\/strong>, CEO da Card\u00e1pio Web, apresentou uma <strong>an\u00e1lise in\u00e9dita do mercado de food marketing<\/strong>, revelando dados que apontam as principais tend\u00eancias para os pr\u00f3ximos anos.<\/li>\n\n\n\n<li><strong>Kaled Kurdi<\/strong>, dono de uma das maiores ag\u00eancias de marketing digital no Brasil, compartilhou a <strong>\u201cTr\u00edplice do Sucesso da Sua Ag\u00eancia\u201d<\/strong>, os 3 pilares que diferenciam neg\u00f3cios que crescem de forma consistente.<\/li>\n\n\n\n<li><strong>Taynara Braga<\/strong>, CFO da ag\u00eancia HS Marketing, trouxe dicas pr\u00e1ticas de <strong>gest\u00e3o financeira para ag\u00eancias<\/strong>, mostrando como crescer de forma sustent\u00e1vel.<\/li>\n\n\n\n<li>Para fechar com chave de ouro, <strong>Ot\u00e1vio Perez<\/strong>, mentor do <strong><a href=\"https:\/\/share.google\/Sh8QLFwrCX1h4l00Y\" data-type=\"link\" data-id=\"https:\/\/share.google\/Sh8QLFwrCX1h4l00Y\" rel=\"nofollow noopener\" target=\"_blank\">Clube DeliveryAds<\/a><\/strong>, mostrou na pr\u00e1tica como <strong>Meta Ads para delivery<\/strong> pode multiplicar as vendas com estrat\u00e9gias que j\u00e1 geram milh\u00f5es em resultados.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cada fala refor\u00e7ou que <strong>estrat\u00e9gia e execu\u00e7\u00e3o caminham juntas<\/strong>, e que \u00e9 poss\u00edvel transformar conhecimento em lucro quando se tem os parceiros certos ao lado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conexoes_que_geram_oportunidades\"><\/span><strong>Conex\u00f5es que geram oportunidades<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"640\" height=\"1024\" src=\"https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-005-640x1024.jpg\" alt=\"\" class=\"wp-image-27918\" style=\"width:546px;height:auto\" srcset=\"https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-005-640x1024.jpg 640w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-005-187x300.jpg 187w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-005-768x1229.jpg 768w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-005-960x1536.jpg 960w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-005-1280x2048.jpg 1280w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-005-710x1136.jpg 710w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-005-scaled.jpg 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Conex\u00f5es que geram oportunidades no CW Connect<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que palestras, o CW Connect foi um encontro de <strong>networking poderoso<\/strong>, parceiros que antes se conheciam apenas online puderam trocar experi\u00eancias cara a cara, fortalecer la\u00e7os e abrir novas portas de neg\u00f3cio. Essa intera\u00e7\u00e3o presencial criou fortaleceu <strong>relacionamentos <\/strong>que v\u00e3o render frutos muito al\u00e9m do evento. E o principal, deixou grandes profissionais na mesma p\u00e1gina, permitindo um impacto ainda maior no mercado.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Por_que_o_CW_Club_esta_redefinindo_o_mercado\"><\/span><strong>Por que o CW Club est\u00e1 redefinindo o mercado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"27929\" src=\"https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-025-683x1024.jpg\" alt=\"\" class=\"wp-image-27929\" srcset=\"https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-025-683x1024.jpg 683w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-025-200x300.jpg 200w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-025-768x1152.jpg 768w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-025-1024x1536.jpg 1024w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-025-1365x2048.jpg 1365w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-025-710x1065.jpg 710w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-025-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">participante do evento CW Connect<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"27928\" src=\"https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-023-683x1024.jpg\" alt=\"\" class=\"wp-image-27928\" srcset=\"https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-023-683x1024.jpg 683w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-023-200x300.jpg 200w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-023-768x1152.jpg 768w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-023-1024x1536.jpg 1024w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-023-1365x2048.jpg 1365w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-023-710x1065.jpg 710w, https:\/\/cardapioweb.com\/blog\/wp-content\/uploads\/2025\/10\/CW-Connect-023-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">participante do evento CW Connect<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O CW Connect foi a prova viva da for\u00e7a da comunidade <a href=\"https:\/\/cardapioweb.com\/blog\/o-que-e-o-cw-club-o-programa-da-cardapio-web\/\" data-type=\"link\" data-id=\"https:\/\/cardapioweb.com\/blog\/o-que-e-o-cw-club-o-programa-da-cardapio-web\/\">CW Club<\/a>, que conecta profissionais e empresas em busca de crescimento. Ser parceiro significa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ter <strong>acesso a grandes nomes do mercado que mais cresce no pa\u00eds<\/strong>;<\/li>\n\n\n\n<li>Contar com <strong>suporte premium em cada etapa do seu cliente;<\/strong><\/li>\n\n\n\n<li>Receber <strong>comissionamento progressivo&nbsp;<\/strong><\/li>\n\n\n\n<li>Participar de <strong>eventos e mentorias exclusivas<\/strong><\/li>\n\n\n\n<li>Trocar experi\u00eancias com quem est\u00e1 na linha de frente do setor.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para quem quer <strong>ampliar resultados no delivery<\/strong> ou levar sua ag\u00eancia para outro n\u00edvel, o CW Club se tornou um <strong>ponto de encontro obrigat\u00f3rio<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_inicio_de_uma_nova_fase\"><\/span><strong>O in\u00edcio de uma nova fase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O sucesso do primeiro CW Connect mostrou que <strong>o futuro do food marketing j\u00e1 come\u00e7ou<\/strong>. E essa foi apenas a primeira edi\u00e7\u00e3o. Novos encontros j\u00e1 est\u00e3o sendo planejados para levar essa mesma energia para outras capitais do Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea \u00e9 <strong>profissional de marketing, dono de ag\u00eancia ou parceiro em potencial<\/strong>, este \u00e9 o momento de fazer parte da comunidade que est\u00e1 <strong>revolucionando o delivery no pa\u00eds<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O CW Connect foi s\u00f3 o come\u00e7o. O pr\u00f3ximo pode ser na sua cidade<\/strong>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quer fazer parte dessa transforma\u00e7\u00e3o?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conhe\u00e7a o <a href=\"https:\/\/cardapioweb.com\/\" data-type=\"link\" data-id=\"https:\/\/cardapioweb.com\/\">CW Club<\/a> e descubra como se conectar a um ecossistema que est\u00e1 impulsionando o food marketing brasileiro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>No dia 6 de setembro, Fortaleza foi palco de um momento que j\u00e1 marca a hist\u00f3ria do food marketing no Brasil: o CW Connect, o primeiro encontro presencial de parceiros do CW Club. Mais de 40 profissionais se reuniram para um dia inteiro de conte\u00fado de alto n\u00edvel sobre food marketing, gest\u00e3o de ag\u00eancias e [&hellip;]<\/p>\n","protected":false},"author":990005,"featured_media":28124,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cardapio-web"],"_links":{"self":[{"href":"https:\/\/cardapioweb.com\/blog\/wp-json\/wp\/v2\/posts\/27913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cardapioweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cardapioweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cardapioweb.com\/blog\/wp-json\/wp\/v2\/users\/990005"}],"replies":[{"embeddable":true,"href":"https:\/\/cardapioweb.com\/blog\/wp-json\/wp\/v2\/comments?post=27913"}],"version-history":[{"count":0,"href":"https:\/\/cardapioweb.com\/blog\/wp-json\/wp\/v2\/posts\/27913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cardapioweb.com\/blog\/wp-json\/wp\/v2\/media\/28124"}],"wp:attachment":[{"href":"https:\/\/cardapioweb.com\/blog\/wp-json\/wp\/v2\/media?parent=27913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cardapioweb.com\/blog\/wp-json\/wp\/v2\/categories?post=27913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cardapioweb.com\/blog\/wp-json\/wp\/v2\/tags?post=27913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}